We enjoyed a wonderful meeting with Ian from Jaded Palates not too long ago, and feel so happy to be able to recommend his company to our bridal couples. Ian's passion and knowledge are truly impressive and we felt a further chat would be the best way to spread the word about the wonderful things Jaded Palates are doing:
How would you describe your business?
Jaded Palates is all about having fun with fun. Whilst we do have two shops and an online store, we like to think we are more a service business than retail. We hold a lot of events, tastings, food and wine pairings, educational talks to encourage people to see wine as fun and enjoyable, and not intimidating. We get so excited when a customer says to us "oh wow, I never would have thought that. You've really opened our eyes to this whole subject!". That gives us goosebumps!
What is your favourite thing about being involved in the wedding industry?
Being a part of a couples' special day is very exciting. Let's face it, wine is one of the fun parts of any wedding. Whether that's just an easy-drinking sipper bottle of something simple with your meal, or a carefully matched series of wines for each course your caterer/chef have prepared for you, we think wine should be one of the enjoyable things you should be planning, not worrying about it.
What advise would you give to bridal couples when thinking about their wedding wine/drinks?
Make sure you try it before you buy it! And don't be afraid to consider more unusual things - I've provided off-dry white wines for a couple who wanted mostly reds with their spicy Mexican buffet they were planning. They were amazed at how much better they went once we put it to the test!
How do you feel Jaded Palates can assist bridal couples in a unique way?
Quite often wine is one of the last things people think about when planning a wedding - it's often simply left down to a relative to dash down to the supermarket or Majestic to pick something up. We can actually make that part of the process fun - we'll sit down with you and your caterer to come up with something that everyone is happy with, or even send you samples to try if you're not able to be nearby. Our pricing is very reasonable of course (our house wines start at just £5.50), and we offer full sale-or-return for anything that isn't opened on the day, but that should be standard these days. We're all about helping you and providing that personal touch which you can't get anywhere else.
What do you feel is imperative for a wedding wine?
There should be something for everyone, firstly. Quite often people will stick to offering one white and one red because that's simplest. But not everyone likes NZ Sauvignon Blanc or Argentinian Malbec. Getting a couple of options needn't be more confusing or expensive. But more importantly, it should just be good! It sounds simple, and everyone's palate is different, but a well-made wine is not always that common.
How do you advise couples keep guests happy with their drinks selection?
As above really - offer a little variety (as well as perhaps a little information on each wine if they aren't sure - we can help with this, of course!), and enough of it! You're better off getting too much than too little: you can always return it and you'll only pay for what was opened.
How much wine to you allow per guest when totalling up how much is needed?
Every wedding is different of course, and it depends on the size: larger weddings are perhaps counter-intuitively a bit easier to cater for, because things average out more evenly. But on the whole, you plan for roughly 1/2 to 3/4 a bottle of wine per person in total. Some won't drink much if anything, others much more. But it usually averages out at around that.
Tell us about your shops and what you offer for visitors to them.
We're based in small-ish towns in Dartmoor, and very much part of the local communities we serve. We keep our selection purposefully quite small - choice is often far too intimidating when it comes to wine in my view. Why have 25 wines from the same region and leave the choice to the customer? I see our job as partly being to pick the best and put them on display, so that no matter which bottle is picked up and taken home, it will be really good. We do a lot of tasting events in store, and in Ashburton, we have a tasting room with 16 wines in dispensers permanently for people to try. It's often a great starting point for a hen or stag night too...!
Finally, what excites you most about your job?
Seriously?! I get to talk about wine all day every day. What is not to like..?!
